Which concept refers to the focus on innovation in wine production compared to traditional methods?

The New World approach refers to wine production that emphasizes innovation, experimentation, and modern techniques, often in stark contrast to traditional methods. This concept typically applies to regions outside of Europe where winemakers are more inclined to adopt new technologies and grape varieties, as well as to implement creative winemaking processes.

In New World regions, such as Australia, New Zealand, and South America, producers often focus on creating wines that appeal to contemporary palates and may use innovative practices such as advanced irrigation techniques, precise temperature control during fermentation, and various styles of oak aging. This ability to innovate allows for the production of a diverse range of wine styles and can result in wines that are more expressive of their unique environments or that meet changing consumer preferences.

The Old World approach, in contrast, generally adheres to traditional practices rooted deeply in historical methods, emphasizing the established techniques and regulations that have defined winemaking in regions like France and Italy for centuries. Sustainable winemaking focuses on practices that preserve the environment and ensure the long-term viability of vineyards but does not specifically emphasize the innovative aspect. Terroir philosophy, meanwhile, deals with the unique characteristics of the grape's growing environment, such as soil and climate, rather than innovation in winemaking technique.