What does the term "vineyard designation" indicate on a wine label?

The term "vineyard designation" on a wine label specifically points to the individual vineyard where the grapes used to produce the wine were grown. This indicates a level of specificity that suggests the wine is representative of the unique characteristics and terroir of that particular vineyard. When a wine carries a vineyard designation, it often implies that the grapes were sourced exclusively from that site, allowing consumers to expect certain flavors and qualities that are characteristic of that specific location.

This designation can reflect the soil, climate, and viticultural practices that influence the final product, making it appealing to wine enthusiasts who seek wines that showcase the uniqueness of particular vineyard sites. In contrast, a region designation would refer to a broader area that could encompass multiple vineyards, while the age of the wine and the grape variety used refer to different aspects of the wine that do not directly relate to the origin of the fruit.